THE LOGO / THE BRAND
Surrounded by the Indian Ocean, the founders were captivated by the coastal features of Sri Lanka. The fishing industry became an iconic symbol in Sri Lanka which is also the heartbeat of the country's economy. Thus, the anchor is a tribute to one's roots; a sense of reminder of one's identity.LCY signifies the inheritance of the island of Sri Lanka. Sri Lanka's tropical atmosphere with it's wilderness and beauty encourages the exploratory spirit to surpass the ordinary.