the imperative nécessité
What’s your color ?
Pick a color, any color
Join the LCY adventure of 'Stand up Basics' taking you all the way to experience the feel of orthodox colors with an extra effect. Discover the lasting effect of everyday colors on your self-image
designed to meet the fashion expectations of the 21st century
Designed uniquely, our Stand out
Basics collection projects your personality with a glamorous touch. Exceptional and nonpareil; our line elevates your style.